Needless to say that a company named "The Dollar Spot" is going to be conscious of budget. We gave them a bold, simple, witty and affordable campaign to help create The Dollar Spot brand. By keeping the art direction simple we were able to focus our attention on fun promotional items, window posters, local community sponsorships and the in-store experience. You want to save 10%, we'll give you a dime. It's cheaper than printing a coupon.