Pictures. Pixels. Paragraphs

Our profession is best described as getting paid to play with crayons. Next to being a rock star, it's pretty much the coolest job ever. What we lack in sheer size we more than make up for in the amount of, and the quality of, work we produce. The Brand Hatchery employs a talented team of artists and brand builders.


  1. The work. The work. The work.
  2. Make it smart.
  3. Keep it simple.
  4. Treat your money like it was our money.
  5. Laugh.
  6. Don’t hold anything back.
  7. Communicate.
  8. Breathe.
  9. Respect everyone.
  10. No excuses.


  1. Nice people.
  2. Pretty pictures.
  3. Big challenges.
  4. Simple direction.
  5. Happy technology.
  6. Our peers.
  7. Healthy competition.
  8. Award show judges.
  9. Smell of fresh ink.
  10. Successful clients.
Aaron Opsal
Owner+Creative Director
The Brand Hatchery was founded in 2005 by Aaron Opsal. Aaron's print and interactive work has been showcased in numerous awards, annuals and industry shows. His work with McDonald's, Tongal, Midas, Mrs Baird's, Corgan, DFW Airport and more have helped him hone his storytelling and doodling abilities. But his greatest achievement came when he was in kindergarten and aptly pointed out a mistake in his reading book that was later corrected by the publisher. All those who came after him are smarter because of it.
Amy Opsal
VP Account Service / Operations
Amy makes sure all of the eyes are pointed in the right direction and the tees are all folded nicely and arranged accordingly. Her past is checkered, but more like one of those racing flags at the end of a race as she has successfully launched, managed, maintained and grown clients both big and small. Amy likes to entertain us with words and dramatic readings since the rest of us play with picture books all day.


it's who you are

A brand is a promise to always do right by your followers. It’s a consistent level of give and take and inspiration and development. For example: Target=Great style, small budget. Simple right? Not exactly. It takes years of getting to know yourself as a brand to make it that simple, but we can certainly help accelerate the process.


it's where you educate

It’s just about everything your company or brand can offer, under one digital roof top. Whether it’s a giant corporate site, a mini microsite or custom online application; or an intranet, or an extranet; or an iPhone app, or a banner ad; or a something-yet-to-be discovered; whatever it is, it’s important. And we can help you craft it. Remember when phone numbers used to be at the bottom of ads? Yeah, we don’t either. Time to get your www up to date.


it's what you say

Well this is certainly a category that has changed over the last six years. Advertising is kind of like getting dressed up for a date. Do you want to be the showiest one in the room or are you more of the classic sophisticated type? When the doors to the ballroom open and you make your entrance, that’s advertising. Only ours comes with body copy. Sometimes.


it's how you show it

Storytelling with pictures. That’s design. The logical ordering of shapes, sizes, pictures and words. Whether the design is a product, a package, a brochure, an email, a poster or an entire city block, good consistent design makes for great brands. Lucky for you, that’s what we do here at The Brand Hatchery. Good design.


it's what makes you smart

Actually, it’s what makes you smarter than your competition. The knowledge to use the right medium, to tell the right story, to the right audience, at the right time. That’s down right smart. Word of mouth is a very powerful advertising medium. Have you ever stopped to think of what you want people to tell their friends about your brand? That’s strategy. It’s the plan of what story gets told where. It’s at the heart of everything we do.